Content
- Lectures: 40 hours
- Exercises 25 hours
- Independent work: 115 hours
Subject carrier
Description
1. Sport and globalization
2. Introduction to management of sport organizations
3. Meaning and characteristics of marketing in sport
4. Sponsorship in sport
5. Behavior of clients in sport
6. Human resource management in sport
7. Marketing strategies in sport
8. Organization of sport at home and abroad
9. Organizing sport events
10. Financing of sport organizations
11. Sport politics
12. Sport and specific areas of law
13. Basics of entrepreneurship
14. Entrepreneurship in sport
15. Business plan in sport
