Content
- Lectures: 24 hours
- Seminar: 16 hours
- Exercises 25 hours
- Independent work: 115 hours
Subject carrier
Description
1. Sport and globalization 2. Introduction to management of sport
organizations 3. Meaning and characteristics of marketing in sport
4. Sponsorship in sport 5. Behavior of clients in sport 6. Human resource
management in sport 7. Marketing strategies in sport 8. Organization of sport at
home and abroad 9. Organizing sport events 10. Financing of sport organizations
11. Sport politics 12. Sport and specific areas of law 13. Basics of
entrepreneurship 14. Entrepreneurship in sport 15. Business plan in sport
