Content
- Lectures: 24 hours
- Exercises 6 hours
- Independent work: 60 hours
Subject carrier
Description
1. The definition and views of entrepreneurship: definitions of business modelling and other views of entrepreneurial behaviour related to lean start up methodology.
2. Business idea and business model: creativity and business idea, analysis of industry and competition, marketing plan, financial plan, organisational plan and human resource management, sources of finance, other elements of the business model.
3. Investigation and evaluation of the possibility of realization of the business idea on the selected market.
4. Business cases in entrepreneurship.
