Content
- Lectures: 24 hours
- Exercises 6 hours
- Independent work: 60 hours
Subject carrier
Description
1. The definition and views of entrepreneurship: definitions of business
modelling and other views of entrepreneurial behaviour related to lean start up
methodology. 2. Business idea and business model: creativity and business idea,
analysis of industry and competition, marketing plan, financial plan,
organisational plan and human resource management, sources of finance, other
elements of the business model. 3. Investigation and evaluation of the
possibility of realization of the business idea on the selected market.
4. Business cases in entrepreneurship.
